Global Financial Corporation Chooses MY BLUE ROBOT’s New Breed of Boutique Creative Agency

FIS is a global financial company that empowers more than 20,000 global clients in 130 countries to move $9 trillion in transactions annually. So when this corporate giant went searching for a new digital partner, a large, global agency seemed like the logical fit.
But then, FIS met MY BLUE ROBOT.
MY BLUE ROBOT is a new breed of agency built to meet the modern needs of growing brands. Combining strategy, creativity, and technological expertise, MY BLUE ROBOT offers the best of both worlds: large brand experience with boutique agency quality and accountability.

FIS chose MY BLUE ROBOT because, unlike traditional marketing or design agencies, we offer deep technical expertise to build and support sleek, custom development that scales. Additionally, our teams and processes are adaptable, so we can “plug in” to large organizations, providing deep industry knowledge and fresh insight for internal teams that need assistance to plan and implement highly successful digital projects. Our team has worked hand-in-hand with FIS creative teams and IT professionals to ensure the delivery of modern, customer-centric experiences that truly come to life across all devices.

MY BLUE ROBOT has worked with FIS in nearly every aspect of marketing and digital development, creating high-performance websites, internal business applications, communication strategies, creative video content, marketing materials, and much more. We deliver built-to-scale teams of experts catering to the specific needs of each project. This ensures MY BLUE ROBOT remains agile, adaptable, and always focused on providing the most value possible to our clients. MY BLUE ROBOT doesn’t use junior resources, and we never outsource our development work nearshore or offshore.

Today, MY BLUE ROBOT partners with FIS Global’s corporate marketing and digital teams, as well as their largest core business units including North American Retail Payments, Merchant Solutions, Credit Unions, and many others.

MY BLUE ROBOT’s Digital Work for FIS
Technical Leadership
Technical Project Management
Project Strategy
Application Documentation
User Experience Research
Intuitive UX Flows
High Performance UI Interfaces
Internal Business Applications
Security / Vulnerability Testing
Modern Front-End Experiences
Conference Marketing Materials
Collaboration with Internal Design And Engineering Teams


The MY BLUE ROBOT LLC team has wealth of experience in the restaurant industry, with clients including Benihana, Bloomin’ Brands, and Big Boy International, to name a few. And MY BLUE ROBOT has a combined 25-plus years in the QSR space specifically, working with brands like Checkers, Rally’s, and Charley’s Philly Steaks, among others. 

As a result, MY BLUE ROBOT not only understands how to build a state-of-the-art website for your brands, we also understand your business, the needs of your franchisees, operators and team members, and the needs of your guests. We know that the “burger business” is innovating at a rapid pace through consumer touchpoint communications, menu development and LTOs, digital menu boards, loyalty programs, delivery platforms, order ahead technology and so much more. 

My Blue Robot’s QSR Services
Video Production
Franchisee/Operator Interviews
Convention Creative Production and Event Management
Digital Communications
Strategic Communication Planning
Media Relations
Internal Communication/HR & Training
Franchise Development Marketing
Crisis Management for Traditional & Social Media

MBR works cross-functionally throughout organizations to deliver the best graphic and communication services possible. For Checkers & Rally’s, we work closely with the executive team and across departments including:
Franchise Development

My Blue Robot launches

My Blue Robot launches
Safety Harbor-Based Design Agency launches newly designed
Safety Harbor, Fla. – My Blue Robot today announced kineticpay solutions has a brand new responsive website their agency designed and developed.
“My Blue Robot is thrilled with the new Kineticpay Solutions website” Chris Nesci, President of My Blue Robot.
Kineticpay chose My Blue Robot for their combination of creativity and drive to exceed expectations, which they bring to every creative project.
For more on My Blue Robot, please visit MYBLUEROBOT.COM
About My Blue Robot
My Blue Robot is a collaboration of creative talents that come together to deliver memorable work through identity, print and digital experiences for business across the country.
Based in Safety Harbor, Fla., My Blue Robot specializes in interactive design, video production, responsive website development, marketing materials and creative services for conventions and trade shows. Visit us at MYBLUEROBOT.COM
About Kineticpay Solutions
Streamline your customers’ experience and keep them coming back with swift payment acceptance and integrated customer reward and loyalty solutions. Leverage the power of Kineticpay’s streamlined mobile, tablet, and terminal products to accept credit, debit, and gift card payments anytime, anywhere.

Benihana chooses MY BLUE ROBOT

Benihana Inc.  Chooses My Blue Robot as Design Partner for multiple brand website redesigns.
Safety Harbor-Based Design Agency to bring new websites to all four Benihana brands. Benihana Restaurants, RA Sushi, Haru Sushi and Samurai Restaurant.
Safety Harbor, Fla. – My Blue Robot today announced that Benihana Inc. has chosen their agency to design and develop their new websites.
“My Blue Robot is thrilled to be working with Benihana Inc.”Chris Nesci, President of My Blue Robot.
Benihana Inc. chose My Blue Robot for their combination of creativity and drive to exceed expectations that they bring to every creative project.
For more on My Blue Robot, please visit MYBLUEROBOT.COM
About My Blue Robot
My Blue Robot is a collaboration of creative talents that come together to deliver memorable work through identity, print and digital experiences for business across the country.
Based in Safety Harbor, Fla., My Blue Robot specializes in interactive design, video production, responsive website development, marketing materials and creative services for conventions and trade shows. Visit us at MYBLUEROBOT.COM
About Benihana Inc.
Benihana Inc. is an American restaurant company based in Aventura, Florida. It owns or franchises 116 Japanese cuisine restaurants around the world, including its flagship Benihana Teppanyaki brand, as well as the Haru and RA Sushi restaurants.

6 Key Shifts in Thinking About Social Media

Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in?Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers.

The one undeniable message from the report is that marketers continue to place high value on social media with 92 percent of marketers (up from 86 percent last year) indicating that social media was important for their business.

The report also revealed a number of shifts in focus, as marketers try to stand out from all the noise to get noticed and get results online. Related: 7 Super Tips for Creating Powerful Infographics 

Here are six key shifts in thinking that are highlighted by this year’s industry report:

1. A return to blogging: When asked how they will change their future social-media activities, blogging topped the charts with 68 percent of marketers planning to increase their efforts. Not since 2010 has blogging been the focus for increased activity for marketers, according to the report.

2. Facebook is losing its shine: The report indicates that we’re seeing the beginning of a decline in the use of Facebook by marketers, despite it remaining the most important social network overall. Seven percent of marketers plan to decrease their use of Facebook in 2014, and only 43 percent think their Facebook efforts are effective.

3. B2B vs. B2C requires a shift in focus: The report reveals interesting differences in the focus of B2B and B2C marketers. When it comes to B2C, Facebook dominates (with 68 percent of marketers choosing Facebook as their No. 1 choice of social platform) followed by YouTube, Pinterest and Instagram. For B2B marketers, LinkedIn surpassed Facebook as the platform of choice, with blogging and Twitter also playing a more prominent role.

Related: As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement

4. A greater fascination with Google+: Marketers want to learn most about Google+. “While 54 percent of marketers are using Google+, 65 percent want to learn more about it and 61 percent plan on increasing Google+ activities in 2014,” the report states.

5. Podcasting is on a growth trajectory: Although only 6 percent of marketers are involved with podcasting, 21 percent plan to increase their podcasting activities this year. This is more than a three-fold increase. With 28 percent of marketers wanting to learn more about podcasting, this is a major shift in priorities and, according to Social Media Examiner is likely fueled by:

the global adoption of smartphones

  • the introduction of Apple’s CarPlay (an in-car system to allow the playing of podcasts via car dashboards)
  • major auto manufacturers integrating dashboards with 3rd party apps.

6. Eyes are now on visual content: When it comes to content, visual assets top the list of content forms that marketers want to learn more about. Sixty-eight percent of marketers want to know about how to create original images and infographics, followed closely by an interest in learning how to produce original videos.

It is becoming harder to reach your ideal audience while they filter out the noise. As indicated in the report, clever marketers are considering a shift in their approach to reach consumers.

Whether this shift is to be flexible in the platforms you focus on, to include more visual content, or to embrace emerging mediums like podcasting, the end result is to provide quality content that catches the attention of consumers and provides them with value.

Article by Donna Moritz

My Blue Robot is Official Creative Sponsor of Pinellas-Pasco Heart Gallery Event


My Blue Robot is Official Sponsor of Pinellas-Pasco Heart Gallery Event

Safety Harbor-based agency to provide creative for the “Celebrate Me Home” event,

 May 15th at Tropicana Field

Safety Harbor, Fla. – My Blue Robot today announced that they will be an official sponsor of Pinellas-Pasco Heart Gallery’s “Celebrate Me Home,” an event dedicated to helping the organization fulfill its mission of finding children their forever families. The event will be held on Thursday, May 15, 2014, at Tropicana Field.

“Raising awareness of children who are available for adoption and seeking their forever families is a cause that is very personal to me and to our team,” said Chris Nesci, Creative Director and Founder of My Blue Robot. “We are inspired by the work that the Pinellas-Pasco Heart Gallery does every day to help children find loving families, and we are honored to be a part of the ‘Celebrate Me Home’ event.”

My Blue Robot will be the lead creative agency for the event, and will produce all of the materials including: Website, Invitation, Program and event graphics.

For more information about “Celebrate Me Home” and the Pinellas-Pasco Heart Gallery, please visit

For more on My Blue Robot, please visit

About My Blue Robot

My Blue Robot is a collaboration of creative talents who come together to deliver memorable work while helping clients achieve marketing goals. Our team of creative professionals offers a flexible structure that allows us to bring the right talent to every job while keeping costs in check. Our creative talent has worked with professional sports teams, national restaurant chains, theme parks, financial institutions, and other world-class businesses. At the same time, we are wired for entrepreneurial endeavors and we enjoy building creative solutions for small businesses.

Based in Safety Harbor, Fla., My Blue Robot specializes in website development, interactive design, video production, and creative for marketing materials, conventions and tradeshows. Visit us at

About Pinellas-Pasco Heart Gallery

The Progress Energy Heart Gallery of Pinellas & Pasco was launched in June of 2006. Modeled after many other successful Heart Galleries throughout the US, it includes portraits of local foster children available for adoption. Unlike many Heart Galleries that are part of a state child protection agency, the Heart Gallery of Pinellas & Pasco is an independent, charitable organization that began as a grass-roots, community initiative. Our partners include Eckerd Community Alternatives, Bay Area professional photographers, a host of committed volunteers and big-hearted sponsors.

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Main Street Jewelry’s New Website Sparkles with My Blue Robot

For more than 10 years, the professional jewelers at Main Street Jewelry have been delighting their customers by bringing together their mechanical and artistic expertise to create custom pieces that are not only beautiful, but also comfortable and very wearable, too.

With a loyal customer base, this independently owned jewelry store was looking to grow, and needed a custom website as beautiful as his merchandise to do it.

He turned to the professionals at My Blue Robot, who created a website with eye-catching images and compelling text that rivals the store’s big chain competitors. To reinforce Main Street Jewelry’s position as a long-time member of the community, we even added a blog where the jeweler posts news of upcoming local events.

Find the website designed and coded by My Blue Robot, and written by our partner, Magpie Communications, at

How to Negotiate Practically Anything

Interview with an attorney who has an unconventional negotiating manner: kind, honest, and fair.

Advice from Bob Woolf, the man who’s closed deals for everyone from Larry Bird to Gene Shalit.

If you’re like most people, you don’t like to negotiate. It’s confrontational, unfriendly, sometimes downright mean. What’s more, if you don’t do it right you stand to get beat, which will cost you. And you’re pretty sure you don’t do it right.

Bob Woolf no doubt has mixed feelings about all this. On the one hand, he wants to strip negotiating of its (he thinks) undeserved terror. He’s quick to tell you that 95% of the folks you’ll ever negotiate with feel just as you do: scared. On the other hand, fear of negotiation has made Woolf rich.


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