Building a home and constructing a website are not that different.


Start with a blueprint:

While blueprints are designed for the functional layout of a home, information architecture, content strategy and user experience converge to form blueprints that guide and structure digital applications. As digital architects, we strive to avoid the types of experience pitfalls that are evident in many home constructions. Doorways that are in the wrong place, floor plans that don’t seem to flow and kitchens that are separated from the main living area.

To build the digital blueprints of a website or application, we begin by devising an information architecture (IA) that facilitates the path of our users to conversion – each page of a website being comparable to the room of a home. Starting with a site map is a critical first step in building a website that will encourage users to spend time exploring, rather than leaving in frustration.

Next comes the wireframe, which illustrates the design of the rooms within the site. The wireframe allows our clients to see the skeleton of the site before we begin the design process.

Carry in the furnishings

Next, we implement an engaging content strategy that is relevant and valuable to our users – copy, images and video fill up the pages of a website like furnishings filling up the rooms of a home.

Finally, we produce an intuitive, responsive and accessible user experience (UX) design. The intention of strategic UX is to establish the hierarchy and functionality of content – optimizing its relevancy and impact.

All of these components come together to build a website that is UX optimized and easily updatable by our clients.

My Blue Robot is Official Creative Sponsor of Pinellas-Pasco Heart Gallery Event


My Blue Robot is Official Sponsor of Pinellas-Pasco Heart Gallery Event

Safety Harbor-based agency to provide creative for the “Celebrate Me Home” event,

 May 15th at Tropicana Field

Safety Harbor, Fla. – My Blue Robot today announced that they will be an official sponsor of Pinellas-Pasco Heart Gallery’s “Celebrate Me Home,” an event dedicated to helping the organization fulfill its mission of finding children their forever families. The event will be held on Thursday, May 15, 2014, at Tropicana Field.

“Raising awareness of children who are available for adoption and seeking their forever families is a cause that is very personal to me and to our team,” said Chris Nesci, Creative Director and Founder of My Blue Robot. “We are inspired by the work that the Pinellas-Pasco Heart Gallery does every day to help children find loving families, and we are honored to be a part of the ‘Celebrate Me Home’ event.”

My Blue Robot will be the lead creative agency for the event, and will produce all of the materials including: Website, Invitation, Program and event graphics.

For more information about “Celebrate Me Home” and the Pinellas-Pasco Heart Gallery, please visit

For more on My Blue Robot, please visit

About My Blue Robot

My Blue Robot is a collaboration of creative talents who come together to deliver memorable work while helping clients achieve marketing goals. Our team of creative professionals offers a flexible structure that allows us to bring the right talent to every job while keeping costs in check. Our creative talent has worked with professional sports teams, national restaurant chains, theme parks, financial institutions, and other world-class businesses. At the same time, we are wired for entrepreneurial endeavors and we enjoy building creative solutions for small businesses.

Based in Safety Harbor, Fla., My Blue Robot specializes in website development, interactive design, video production, and creative for marketing materials, conventions and tradeshows. Visit us at

About Pinellas-Pasco Heart Gallery

The Progress Energy Heart Gallery of Pinellas & Pasco was launched in June of 2006. Modeled after many other successful Heart Galleries throughout the US, it includes portraits of local foster children available for adoption. Unlike many Heart Galleries that are part of a state child protection agency, the Heart Gallery of Pinellas & Pasco is an independent, charitable organization that began as a grass-roots, community initiative. Our partners include Eckerd Community Alternatives, Bay Area professional photographers, a host of committed volunteers and big-hearted sponsors.

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