March 17, 2014 Chris Nesci

Building a home and constructing a website are not that different.


Start with a blueprint:

While blueprints are designed for the functional layout of a home, information architecture, content strategy and user experience converge to form blueprints that guide and structure digital applications. As digital architects, we strive to avoid the types of experience pitfalls that are evident in many home constructions. Doorways that are in the wrong place, floor plans that don’t seem to flow and kitchens that are separated from the main living area.

To build the digital blueprints of a website or application, we begin by devising an information architecture (IA) that facilitates the path of our users to conversion – each page of a website being comparable to the room of a home. Starting with a site map is a critical first step in building a website that will encourage users to spend time exploring, rather than leaving in frustration.

Next comes the wireframe, which illustrates the design of the rooms within the site. The wireframe allows our clients to see the skeleton of the site before we begin the design process.

Carry in the furnishings

Next, we implement an engaging content strategy that is relevant and valuable to our users – copy, images and video fill up the pages of a website like furnishings filling up the rooms of a home.

Finally, we produce an intuitive, responsive and accessible user experience (UX) design. The intention of strategic UX is to establish the hierarchy and functionality of content – optimizing its relevancy and impact.

All of these components come together to build a website that is UX optimized and easily updatable by our clients.