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All Children’s Hospital Selects My Blue Robot as Design Partner
FOR IMMEDIATE RELEASE
All Children’s Hospital Chooses My Blue Robot as Design Partner
Safety Harbor-Based Design Agency to Bring New Design Ideas
Safety Harbor, Fla. – My Blue Robot today announced that All Childrens Hospital (ACH) has chosen their agency to be an ongoing design partner.
“My Blue Robot is thrilled to be working with the All Children’s marketing team.”Chris Nesci, President of My Blue Robot.
ACH chose My Blue Robot for their combination of creative graphic design and technological knowhow that they bring to every creative project.
For more on My Blue Robot, please visit www.MyBlueRobot.com
About My Blue Robot
My Blue Robot is a collaboration of creative talents that come together to deliver memorable work through identity, print and digital experiences for business across the country.
Based in Safety Harbor, Fla., My Blue Robot specializes in interactive design, video production, responsive website development, marketing materials and creative services for conventions and trade shows. Visit us at www.MyBlueRobot.com
About All Children’s Hospital
All Children’s Hospital provides expert pediatric care for children and families from all across the state of Florida and beyond. Named a top 50 children’s hospital by U.S. News & World Report, All Children’s Hospital provides compassionate, state-of-the-art care for infants, children and teens with some of the most challenging medical problems. www.allkids.org
Why you need video in your marketing plan.
Video: Compelling Content, Emotional Connections, and a Great Way to Boost SEO
Every marketing professional knows that video can be one of the most powerful vehicles to communicate compelling content and create emotional connections. But increasingly, video is becoming a strategic and vital approach to effective search engine optimization (SEO).
Why? In 2011, Google changed its search algorithms to prioritize video in its rankings, in an effort to curb sites that attempted to manipulate search results by keyword stuffing. The new algorithm, known as Panda, prioritizes video that is content rich and compelling, so the more quality videos and the longer your visitors stay on your page, the better your ranking.
At the same time, YouTube has quickly become the world’s second most popular search engine (after Google), making this video-driven social media outlet a powerful marketing tool. But with six billion hours of YouTube videos watched each month, and 100 new hours of video content uploaded every minute, how do you get your video to stand out?
At My Blue Robot, we understand that it all begins with great video content. Your video must be fun, entertaining, informative and/or useful, with a strong call to action. But the creative work is just the start. We also understand how to title, tag, describe and transcribe your videos with keyword-rich content that makes your videos searchable and ultimately, highly watchable.
Want to know more? Contact us today. 727.637.4251
Davidsw.com goes live!
My Blue Robot launches a new website for luxury watch dealer DavidSW.com
My Blue Robot is the BEST!!!
They exceeded my expectations and were great to work with!
David Williams – CEO
Laser Spine Institute social media campaign. #CAUSEimback
MY BLUE ROBOT helps launch new Laser Spine Institute social media campaign. #CAUSEimback
LSI Chooses My Blue Robot as Design Partner
FOR IMMEDIATE RELEASE
Laser Spine Institute Chooses My Blue Robot as Design Partner
Safety Harbor-Based Design Agency to Bring New Design Ideas
Safety Harbor, Fla. – My Blue Robot today announced that Laser Spine Institute (LSI) has chosen their agency to be an ongoing design partner.
“We are thrilled to have the opportunity to work with LSI.”Chris Nesci, President of My Blue Robot.
LSI chose My Blue Robot for their combination of creative graphic design and technological knowhow that they bring to every creative project.
For more on My Blue Robot, please visit www.MyBlueRobot.com
About My Blue Robot
My Blue Robot is a collaboration of creative talents that come together to deliver memorable work through identity, print and digital experiences for business across the country.
Based in Safety Harbor, Fla., My Blue Robot specializes in interactive design, video production,responsive website development and creative for marketing materials, conventions and trade shows. Visit us at www.MyBlueRobot.com
About Laser Spine Institute
“Laser Spine Institute was formed in 2005 with one goal in mind – to transform the way back surgery was performed and facilitate the growing number of patients who were seeking relief from excruciating neck and back pain.”www.laserspineinstitute.com
My Blue Robot is looking for creative talent.
Are you a local freelance designer or developer? My Blue Robot wants to know you! We have occasional needs for short to longer-term contract resources in graphic design, videography, and post production. If this sounds like you, please take a moment and send us your resume and portfolio. In addition to a resume and portfolio (preferably online), let us know what your schedule looks like in the next three months, and your preferences around hours and project duration. We may want to say hello and keep you on our short list of go-to resources for future projects.
What’s in a name?
This is something we thought long and hard about.
My Blue Robot: 3 little words, 2 big ideas, 1 creative agency
My Blue Robot is three little words that create a lot of questions. “What does it mean?” “How did you come up with that?”
We couldn’t be happier with this reaction! We are a creative agency that’s driven by curiosity and conversation, and if our name does that, we’ve fulfilled our mission.
But for those who want the story behind the name, My Blue Robot was created to capture two big ideas. #1 – We are an agency that fosters blue-sky creativity with endless possibilities. And #2 – we’re an agency that delivers our creative through the latest technology solutions (and when we tech geeks think technology, we think Robots!)
As for the word My – well, when you’re our client, we want you to think of the agency as your personal partner. When you need a creative idea, executed with compelling graphics and state-of-the-art technology, we hope you’ll think, I need My Blue Robot!
6 Key Shifts in Thinking About Social Media
Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in?Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers.
The one undeniable message from the report is that marketers continue to place high value on social media with 92 percent of marketers (up from 86 percent last year) indicating that social media was important for their business.
The report also revealed a number of shifts in focus, as marketers try to stand out from all the noise to get noticed and get results online. Related: 7 Super Tips for Creating Powerful Infographics
Here are six key shifts in thinking that are highlighted by this year’s industry report:
1. A return to blogging: When asked how they will change their future social-media activities, blogging topped the charts with 68 percent of marketers planning to increase their efforts. Not since 2010 has blogging been the focus for increased activity for marketers, according to the report.
2. Facebook is losing its shine: The report indicates that we’re seeing the beginning of a decline in the use of Facebook by marketers, despite it remaining the most important social network overall. Seven percent of marketers plan to decrease their use of Facebook in 2014, and only 43 percent think their Facebook efforts are effective.
3. B2B vs. B2C requires a shift in focus: The report reveals interesting differences in the focus of B2B and B2C marketers. When it comes to B2C, Facebook dominates (with 68 percent of marketers choosing Facebook as their No. 1 choice of social platform) followed by YouTube, Pinterest and Instagram. For B2B marketers, LinkedIn surpassed Facebook as the platform of choice, with blogging and Twitter also playing a more prominent role.
Related: As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement
4. A greater fascination with Google+: Marketers want to learn most about Google+. “While 54 percent of marketers are using Google+, 65 percent want to learn more about it and 61 percent plan on increasing Google+ activities in 2014,” the report states.
5. Podcasting is on a growth trajectory: Although only 6 percent of marketers are involved with podcasting, 21 percent plan to increase their podcasting activities this year. This is more than a three-fold increase. With 28 percent of marketers wanting to learn more about podcasting, this is a major shift in priorities and, according to Social Media Examiner is likely fueled by:
the global adoption of smartphones
- the introduction of Apple’s CarPlay (an in-car system to allow the playing of podcasts via car dashboards)
- major auto manufacturers integrating dashboards with 3rd party apps.
6. Eyes are now on visual content: When it comes to content, visual assets top the list of content forms that marketers want to learn more about. Sixty-eight percent of marketers want to know about how to create original images and infographics, followed closely by an interest in learning how to produce original videos.
It is becoming harder to reach your ideal audience while they filter out the noise. As indicated in the report, clever marketers are considering a shift in their approach to reach consumers.
Whether this shift is to be flexible in the platforms you focus on, to include more visual content, or to embrace emerging mediums like podcasting, the end result is to provide quality content that catches the attention of consumers and provides them with value.
Article by Donna Moritz
Tampa Bay Skating Academy Chooses My Blue Robot for Website Redesign
FOR IMMEDIATE RELEASE
Tampa Bay Skating Academy Chooses My Blue Robot for Website Redesign
Safety Harbor-Based Design Agency to Bring Hot Design to Cool Rink
Safety Harbor, Fla. – My Blue Robot today announced that Tampa Bay Skating Academy (TBSA) has chosen their agency to redesign the TBSA website. The new website will reflect the high caliber of the coaching staff and the state-of-the-art facilities that TBSA has to offer.
“For anyone who wants to learn to skate, TBSA is an icy gem in the Tampa Bay sun,” said Chris Nesci, President of My Blue Robot. “We are thrilled to have the opportunity to redesign the TBSA website so that more people can discover all that this Tampa Bay institution has to offer.”
TBSA chose My Blue Robot for their combination of creative graphic design and technological knowhow that they bring to every website project.
For more on My Blue Robot, please visit www.MyBlueRobot.com
About My Blue Robot
My Blue Robot is a collaboration of creative talents that come together to deliver memorable work through identity, print and digital experiences for business across the country.
Based in Safety Harbor, Fla., My Blue Robot specializes in responsive website development, interactive design, video production, and creative for marketing materials, conventions and tradeshows. Visit us at www.MyBlueRobot.com
About Tampa Bay Skating Academy
With locations in Oldsmar and Countryside, Florida, Tampa Bay Skating Academy (TBSA) provides best-in-class skating instruction. From learn to skate classes and birthday parties to hockey leagues and competitive figure skating, TBSA has served the Tampa Bay area since 1992. At TBSA, children and adults can learn from former Olympic and World competitors and train with USA Hockey certified coaches to maximize their skating potential. For more information, please visit www.TBSA.com
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Contact:Kim Francis Media Relations/Spokesperson 813.528.2252 Kim@MagpieLLC.com
