My Blue Robot is a collaboration of creative talents who come together to deliver memorable work while helping clients achieve marketing goals. Our team of creative professionals offers a flexible structure that allows us to bring the right talent to every job while keeping costs in check.
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Hiving: Good for Bees, Better for Business
A new trend in small business is taking flight. It’s called hiving: an organizational structure where small business owners and freelancers with complimentary services come together as needed to provide services to clients under one company name.
These hives give clients a one-stop shop experience with professional experts on their team, and the hives give individual business owners the freedom to pursue projects without the support of traditional employees and unnecessary overhead. When new business is won, the individual goes to the hive to pick the right people for the job.
This practice is getting a lot of buzz. In fact, a recent Wall Street Journal article touted the innovative approach that creative freelancers are bringing to delivering outstanding work to clients.
My Blue Robot was founded on the principals of hiving, long before hiving was a term. To us, it just made sense: bring the best talent to each job, eliminate overhead fees, deliver great work, and keep costs in check. To learn more, contact us today!
Four Reasons to Quit Your Job
What criteria can you use to determine if you have been with the same company too long? We’ve all been there, for me it was recently and I haven’t looked back.
A friend of ours, an investment manager at a highly regarded company in the Midwest, who drove to work one morning, parked his car in the usual spot, and then found he simply could not bring himself to get out of the car. “I guess I stayed on the farm one day too long,” he joked later. When we asked him what went wrong, he answered, “It wasn’t one thing. It was everything.” No wonder he drove home and called in his resignation. Continue to article>
Building a home and constructing a website are not that different.
Start with a blueprint:
While blueprints are designed for the functional layout of a home, information architecture, content strategy and user experience converge to form blueprints that guide and structure digital applications. As digital architects, we strive to avoid the types of experience pitfalls that are evident in many home constructions. Doorways that are in the wrong place, floor plans that don’t seem to flow and kitchens that are separated from the main living area.
To build the digital blueprints of a website or application, we begin by devising an information architecture (IA) that facilitates the path of our users to conversion – each page of a website being comparable to the room of a home. Starting with a site map is a critical first step in building a website that will encourage users to spend time exploring, rather than leaving in frustration.
Next comes the wireframe, which illustrates the design of the rooms within the site. The wireframe allows our clients to see the skeleton of the site before we begin the design process.
Carry in the furnishings
Next, we implement an engaging content strategy that is relevant and valuable to our users – copy, images and video fill up the pages of a website like furnishings filling up the rooms of a home.
Finally, we produce an intuitive, responsive and accessible user experience (UX) design. The intention of strategic UX is to establish the hierarchy and functionality of content – optimizing its relevancy and impact.
All of these components come together to build a website that is UX optimized and easily updatable by our clients.
My Blue Robot is Official Creative Sponsor of Pinellas-Pasco Heart Gallery Event
FOR IMMEDIATE RELEASE
My Blue Robot is Official Sponsor of Pinellas-Pasco Heart Gallery Event
Safety Harbor-based agency to provide creative for the “Celebrate Me Home” event,
May 15th at Tropicana Field
Safety Harbor, Fla. – My Blue Robot today announced that they will be an official sponsor of Pinellas-Pasco Heart Gallery’s “Celebrate Me Home,” an event dedicated to helping the organization fulfill its mission of finding children their forever families. The event will be held on Thursday, May 15, 2014, at Tropicana Field.
“Raising awareness of children who are available for adoption and seeking their forever families is a cause that is very personal to me and to our team,” said Chris Nesci, Creative Director and Founder of My Blue Robot. “We are inspired by the work that the Pinellas-Pasco Heart Gallery does every day to help children find loving families, and we are honored to be a part of the ‘Celebrate Me Home’ event.”
My Blue Robot will be the lead creative agency for the event, and will produce all of the materials including: Website, Invitation, Program and event graphics.
For more information about “Celebrate Me Home” and the Pinellas-Pasco Heart Gallery, please visit www.celebratemehome.org
For more on My Blue Robot, please visit www.MyBlueRobot.com
About My Blue Robot
My Blue Robot is a collaboration of creative talents who come together to deliver memorable work while helping clients achieve marketing goals. Our team of creative professionals offers a flexible structure that allows us to bring the right talent to every job while keeping costs in check. Our creative talent has worked with professional sports teams, national restaurant chains, theme parks, financial institutions, and other world-class businesses. At the same time, we are wired for entrepreneurial endeavors and we enjoy building creative solutions for small businesses.
Based in Safety Harbor, Fla., My Blue Robot specializes in website development, interactive design, video production, and creative for marketing materials, conventions and tradeshows. Visit us at www.MyBlueRobot.com
About Pinellas-Pasco Heart Gallery
The Progress Energy Heart Gallery of Pinellas & Pasco was launched in June of 2006. Modeled after many other successful Heart Galleries throughout the US, it includes portraits of local foster children available for adoption. Unlike many Heart Galleries that are part of a state child protection agency, the Heart Gallery of Pinellas & Pasco is an independent, charitable organization that began as a grass-roots, community initiative. Our partners include Eckerd Community Alternatives, Bay Area professional photographers, a host of committed volunteers and big-hearted sponsors.
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Main Street Jewelry’s New Website Sparkles with My Blue Robot
For more than 10 years, the professional jewelers at Main Street Jewelry have been delighting their customers by bringing together their mechanical and artistic expertise to create custom pieces that are not only beautiful, but also comfortable and very wearable, too.
With a loyal customer base, this independently owned jewelry store was looking to grow, and needed a custom website as beautiful as his merchandise to do it.
He turned to the professionals at My Blue Robot, who created a website with eye-catching images and compelling text that rivals the store’s big chain competitors. To reinforce Main Street Jewelry’s position as a long-time member of the community, we even added a blog where the jeweler posts news of upcoming local events.
Find the website designed and coded by My Blue Robot, and written by our partner, Magpie Communications, at www.safetyharborjewelry.com
How to Negotiate Practically Anything
Interview with an attorney who has an unconventional negotiating manner: kind, honest, and fair.
Advice from Bob Woolf, the man who’s closed deals for everyone from Larry Bird to Gene Shalit.
If you’re like most people, you don’t like to negotiate. It’s confrontational, unfriendly, sometimes downright mean. What’s more, if you don’t do it right you stand to get beat, which will cost you. And you’re pretty sure you don’t do it right.
Bob Woolf no doubt has mixed feelings about all this. On the one hand, he wants to strip negotiating of its (he thinks) undeserved terror. He’s quick to tell you that 95% of the folks you’ll ever negotiate with feel just as you do: scared. On the other hand, fear of negotiation has made Woolf rich.
Here’s To The Crazy Ones
I remember watching this commercial as a young boy in New England, thinking “I want to be crazy”. I have always thought of Apple and Steve jobs as my mentors in life and business. I will forever miss you Steve…
